Unlike the typical “arm-length” public relations, our government relations assistance is aimed at direct interaction with the relevant legislators or government officials. This allows for more direct impact, concerted policy influence and a deeper appreciation of African governance; which expedites government interventions.


Trade and cross-border investment is rarely simple. Often differences in legislation which jeopardise business or socioeconomic development can only be resolved through government intervention. Using our contacts, knowledge of state functions and regional integration we can connect you or your organisation with the relevant elected officials, governance institutions and public servants at all levels of government. Here are some examples of how we can assist you or your organisation:

  • Access: We help you identify the relevant stakeholders and assist you with meeting them or establishing a partnership.
  • International Relations: We advise on how to deal with international relations challenges such as legislation or policy changes that threaten your interests.
  • Regional Governance: We improve existing government relation strategies by enhancing your team’s understanding of regional governance.
  • Strategic Public Affairs: We help you formulate and implement strategic engagement with the relevant authorities in order to amplify your impact.

The African regional governance landscape is complex. Let us help you understand it and connect you with the right stakeholders so you can contribute to African development. To read more about the key regional economic communities in Southern Africa click on the thumbnails below.

caret-down caret-up caret-left caret-right

Institutional Arrangement: Regional Economic Community
Headquarter Location: Addis Ababa, Ethiopia
Established: 26 May 2001
Legal Instrument: Constitutive Act of the African Union1
Note: 1 Replaced the OAU Charter, est. 25 May 1963
The African Union (AU) is a continental union of all African countries with the readmission of Morrocco in 2017. The AU is aimed at accelerating the process of integration in the continent to enable Africa to play its rightful role in the global economy while addr… read more from the AU Secretariat (external).

Institutional Arrangement: Free Trade Area
Headquarter Location: Lusaka, Zambia
Established: 8 December 1994
Legal Instrument: Treaty Establishing COMESA2
Note: 2 Replaced the COMESA Preferential Trade Agreement est. 21 December 1981
The Common Market for Eastern and Southern Africa (COMESA) is a free trade area with 20 member states stretching from Libya to Swaziland that replaced the Preferential Trade Area preceding it. COMESA has had to postpone its goal of establishing the COMESA Customs U… read more from the COMESA Secretariat (external).

Institutional Arrangement: Customs Union & Monetary Union excl. Botswana
Headquarter Location: Windhoek, Namibia
Established: 29 June 1910
Legal Instrument: 2002 SACU Agreement3
Note: 3 Replaced the 1969 SACU Agreement which excluded Nambia
The Southern African Customs Union (SACU) consists of Botswana, Lesotho, Namibia, South Africa and Swaziland. SACU is aimed at creating an economic community with equitable and sustainable development, dedicated to the welfare of its people. SACU member states are… read more from the SACU Secretariat (external).

Institutional Arrangement: Free Trade Area
Headquarter Location: Gaborone, Botswana
Established: 17 August 1992
Legal Instrument: Declaration and Treaty Establishing the SADC4
Note: 4 Replaced the Lusaka Declaration est. 1 April 1980
The Southern African Development Community (SADC) consists of 15 member states: Angola, Botswana, Democratic Republic of Congo, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe. Establis… read more from the SADC Secretariat (external).